If you've booked a villa or self-catered apartment (see our villas guide), you'll want groceries, not just restaurants. Santorini's shopping options for this are more limited and more tourist-priced than a typical destination, but workable with a bit of planning.
Supermarkets
Fira, Kamari and Perissa all have proper supermarkets covering the basics — reasonably priced by Greek standards, though noticeably higher than mainland prices given the cost of shipping goods to the island. Smaller villages typically have a single small grocery shop rather than a full supermarket, adequate for topping up but not a full weekly shop.
Local produce direct from growers
For genuinely local products — fava, cherry tomatoes, capers, honey (see our fava and tomatoes guide and honey guide) — small producers and farm shops, concentrated more in the inland and southern villages than the caldera rim, are worth seeking out specifically over supermarket versions, which are sometimes imported despite local packaging.
Wine and spirits
Buying directly from a winery (see our winery profiles) is almost always better value than a supermarket or tourist-shop bottle of the same label, and gives you the chance to taste before buying.
Timing
Smaller shops in less touristy villages may close for a midday break and keep shorter hours than you'd expect from a major tourist destination — if you're relying on a specific small shop, don't leave your only grocery run to a Sunday afternoon or late evening.
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